Big Apple Basketball Takes Over Madison Square Garden!

By: Big Apple Basketball- Account Coordinator, Carmela D’Arienzo

After being a part of North Road Communications for only 2 semesters, I can still confidently say that it has provided me the most amazing experiences and opportunities in my career thus far. Topping the list of experiences was being able to step foot onto the court of a New York Knicks game to help honor the founder of Big Apple Basketball, Jason Curry. The award that Curry won through the New York Knicks was the Junior Knicks Coach of the Year award. The award would not only allow Curry to be honored during a live NBA game at the infamous Madison Square Garden, but the winner would also receive a $5,000 grant! Curry has worked tirelessly for all underserved children in the New York metropolitan area, using the game of basketball to not only enhance their athletic performance, but their overall life skills. With this being said, it was no shock that Curry was nominated for such an incredible award and became one of five semifinalists.

NRC’s Social Media Strategy

NRC’s Social Media Strategy

Once being named one a semifinalist, he was moved onto the next stage in the competition. This next stage involved an online voting system in which the public was able to retweet a Twitter post in which each retweet counted for one vote. Curry called upon the help of his team at North Road Communications to help create a campaign on social media to promote the online social media voting! The Big Apple Basketball team is run by Account Executive, Katie Miale, and Account Coordinators, Luke Bartner, Chris Pietrantonio, and myself!


We came together to promote the tweet that was needed to be shared in order for him to win through Instagram, Facebook, and of course – Twitter! When voting ended on February 28 they we were confident that Curry could win this award. Katie and myself travelled down to Madison Square Garden on Saturday, March 9th, to be there to support and honor Curry for winning such an amazing award. Curry went on the court with some of the kids in the program to accept the award and their smiles could not have been bigger! Being there to see him win the award was not only powerful to see all our hard work paying off but knowing that this money will help further the company to expand the range of kids it is able to aid and the resources the company can use to achieve that. After the game, everyone who came to support Curry was invited onto the court to take pictures with the big check and experience what is was like to be on a professional NBA court in one of the greatest arenas in the world! I would have never had the opportunity to experience this or work with such an amazing company if it wasn’t for North Road Communications. I cannot wait to continue being a member of NRC and working with amazing organizations such as Big Apple Basketball!

NRC Team with Big Apple Basketball at MSG Event

NRC Team with Big Apple Basketball at MSG Event