Big Apple Basketball Takes Over Madison Square Garden!

By: Big Apple Basketball- Account Coordinator, Carmela D’Arienzo

After being a part of North Road Communications for only 2 semesters, I can still confidently say that it has provided me the most amazing experiences and opportunities in my career thus far. Topping the list of experiences was being able to step foot onto the court of a New York Knicks game to help honor the founder of Big Apple Basketball, Jason Curry. The award that Curry won through the New York Knicks was the Junior Knicks Coach of the Year award. The award would not only allow Curry to be honored during a live NBA game at the infamous Madison Square Garden, but the winner would also receive a $5,000 grant! Curry has worked tirelessly for all underserved children in the New York metropolitan area, using the game of basketball to not only enhance their athletic performance, but their overall life skills. With this being said, it was no shock that Curry was nominated for such an incredible award and became one of five semifinalists.

NRC’s Social Media Strategy

NRC’s Social Media Strategy

Once being named one a semifinalist, he was moved onto the next stage in the competition. This next stage involved an online voting system in which the public was able to retweet a Twitter post in which each retweet counted for one vote. Curry called upon the help of his team at North Road Communications to help create a campaign on social media to promote the online social media voting! The Big Apple Basketball team is run by Account Executive, Katie Miale, and Account Coordinators, Luke Bartner, Chris Pietrantonio, and myself!


We came together to promote the tweet that was needed to be shared in order for him to win through Instagram, Facebook, and of course – Twitter! When voting ended on February 28 they we were confident that Curry could win this award. Katie and myself travelled down to Madison Square Garden on Saturday, March 9th, to be there to support and honor Curry for winning such an amazing award. Curry went on the court with some of the kids in the program to accept the award and their smiles could not have been bigger! Being there to see him win the award was not only powerful to see all our hard work paying off but knowing that this money will help further the company to expand the range of kids it is able to aid and the resources the company can use to achieve that. After the game, everyone who came to support Curry was invited onto the court to take pictures with the big check and experience what is was like to be on a professional NBA court in one of the greatest arenas in the world! I would have never had the opportunity to experience this or work with such an amazing company if it wasn’t for North Road Communications. I cannot wait to continue being a member of NRC and working with amazing organizations such as Big Apple Basketball!

NRC Team with Big Apple Basketball at MSG Event

NRC Team with Big Apple Basketball at MSG Event

Marist Alumni Welcomes NRC Members at Viacom NYC

By: Barbra Marciano, Account Coordinator (Ty Louis Campbell)

North Road Communications is a student-run Integrated Marketing Communications firm that works with non-profit organizations to help them enhance their communications efforts. The work we do for these non-profit organizations is voluntary and allows for outstanding learning opportunities that go far beyond a typical internship experience.

North Road is proud of their hardworking alumni who now work at some of the top corporations and agencies in the industry. The strong alumni network is extremely supportive in keeping in touch with current NRC members, while providing continuous advice on ways to get involved in the industry.

Viacom NYC Headquarters

Viacom NYC Headquarters

On Wednesday, February 27th, a group of NRC members were fortunate enough to visit Viacom at their headquarters in the heart of Times Square! Viacom is a major media, broadcasting and cable company that focuses on entertainment and television. Some of their major global brands include; MTV, Nickelodeon, Comedy Central, VH1 and many more. The company began which began in the early 70s has kept its impressive status, now owning 170 networks worldwide.

NRC members who attended the agency tour were excited, to say the least. Our host was none other than Briana Flynn, a Marist and NRC alum! Briana graduated as a Communications major with concentrations in public relations and television production.. NRC taught Briana about professionalism and responsibility in the workplace. Currently, Briana serves as the Digital Events Manager, monitoring the media for MTV and VH1, two of Viacom's major brands.

While touring the agency, Briana explained that the digital world is constantly changing, and how it is crucial to always be on top of the next big thing. It was so interesting to hear about all of the different components that go into creating, promoting, and developing new events and shows that the brands put out to their audience. Another major aspect Briana touched upon was analytics. Digital analytics is what is currently driving the industry while helping identify how audiences respond to posts and information sent out by the media.

For me, one of the biggest takeaways was when you want to dive into a field so diverse, you have to be on your A-game. The digital world moves at a rapid pace and there really isn’t any time for hesitation! Knowing the next big thing, while keeping up on industry trends creates a path to success. Briana’s most important point stressed the importance of doing what you love while following your dreams.


Going into Viacom, I knew they were strong, reputable, and were not messing around. I loved walking into the lobby and seeing Spongebob playing on massive television screens, which immediately set the tone for the day. Nickelodeon, another brand of theirs, expresses a sense of youth and excitement about the future, which I think is what Viacom is really about. Throughout my experience at Viacom, I finally saw how innovation drives the market. As a freshman, I was a bit overwhelmed to be sitting in a room with students ready to head out into the real world! But, truthfully I believe that’s what being progressive means, stepping outside of your comfort zone and grabbing people’s attention, which is what Viacom and Briana surely did for myself and my peers.

NRC Members at Viacom

NRC Members at Viacom

My NRC Experience

By: Olivia Milano – Big Mouth Coffee

Hi!! My name is Olivia Milano and I am a senior at Marist, studying Public Relations and Advertising! Currently, I am the Account Executive for Big Mouth Coffee, which is a new coffee shop located in Beacon, New York! 

I applied to North Road Communications when I saw a Facebook post while mindlessly scrolling during my sophomore year. I was mostly interested because I thought that it would be a cool resume builder. As I got more involved, I realized that these real-world experiences are such a valuable asset right here on campus! The things I learned while being a member of NRC have helped me in work I completed during my internships, and lessons that I will take with me throughout my career. 

I would say that I have had a very well-rounded experience in NRC! My first semester, I served as an Account Representative on the Publicity team. I worked with my team to curate social media posts and helped plan our annual Chili Cook-off! The following semester, I was studying abroad in the ever amazing Florence, Italy, therefore I was not too involved in NRC. When I got back on campus, I served as an Account Representative for the National Alliance on Mental Health - Mid Hudson, and got to help form a relationship with our brand new client – Big Mouth Coffee Roasters!! This semester, I am the Account Executive for BMC and it has been such an amazing learning experience!! 

To give a little background on Big Mouth Coffee, it opened in January of 2018 and is located on Main Street in Beacon, NY!! They collaborate with local artists and decorate their shop with their artwork for short periods at a time, so you get quality coffee and an art show all in one! Fun fact: the shop used to be a kickboxing gym, so it is a very unique and large space!! They use their unique space by also hosting movie nights with the local movie theatre every few weeks! We have a lot of exciting plans for the upcoming semester, and I cannot wait to see what is in store for the future! 


The classes I have taken while at Marist have fully prepared me to enter the ever-so-scary "real world", but North Road Communications has really helped me take what I learned in the classroom and apply it in a real-life situation. I am so sad to only have one semester left here at Marist, but I know that this club is going to continue doing great things! 

Why NRC?

By: Kelsey and Allison - HPVEC Team

Allison and Kelsey are both new members of North Road Communications and are thrilled with the number of opportunities that have been presented to them and the knowledge they have gained. Kelsey is a Junior Public Relations major and Allison is a Sophomore Public Relations and Advertising major. Both teammates had heard of NRC and had a slight idea of what it entailed but were eager to get to know more.

Kelsey was made aware of NRC through a friend in her class and gained a lot of insight as to what the club does. Kelsey learned that NRC is a student-run IMC firm and that each student gets to work in a group to produce work for a real client. Interested by her new knowledge, Kelsey applied to join the firm/club. Due to her already extensive resume, not only was she accepted as a new member but as an Account Executive as well. In the few short months that she has been an AE, Kelsey has worked closely with Hyde Park Visual Environment Committee and has produced work such as pitches, newsletter templates, assistance with MailChimp, and more. Kelsey is excited to continue her work and enhance her IMC knowledge with the help of NRC.

Allison discovered NRC while working closely with Jackie Gruber through PRSSA. Allison knew she wanted to be a part of NRC for the experience in the industry and networking opportunities. After working with the firm, Kelsey, and their client Hyde Park Visual Environment Committee, Allison has accelerated her knowledge and understanding of integrated marketing communications. Being only a sophomore, Allison has just begun the introductory classes of communications and public relations specifically. Being a part of NRC has been a worthwhile experience for Allison because of the networking, experience within the field, and the mentoring she has gotten from working closely with Kelsey.

Both Allison and Kelsey are advocates for new members, especially those who are intimidated by what they may think the club entails. They are thankful that they receive help and advice from student mentors, the firm directors, and the board members. Each person has made them feel comfortable enough to ask questions and to approach them if guidance is needed. Being a part of NRC is an excellent tool for networking and enhancing your knowledge in integrated marketing communications. It gives you hands-on experience, opportunities to build your resume/portfolio, and the chance to work with some great organizations.

#JoinNRC

Life Saving Stories

By:Paisley Haddad- Steppin Out Radio Team

Our job in Communications is to tell a story, and at our client’s radio station, that is what they are all about. At Steppin Out Radio, their mission is to tell the stories of influential people that have struggled with different types of addictions and other life challenges.. Denise McIntee, the founder of Steppin Out Radio, does all interviews herself and seeks to share her guest’s stories to a wide audience, including the Armed Services Radio Network and the United Steel Worker’s Radio. Broadcasting to the Armed Services Radio Network is very important to Denise because she feels that it is essential for our troops who are struggling with addiction or other hardships to hear from people who have overcome their hardships and rebuilt their life. As well as having guests that are just everyday people, Denise McIntee also features celebrities on her show to have her listeners understand that addiction can happen to anybody, even if everything in their life seems perfect.

Our job working with Steppin Out Radio is to help them be able to keep finding guests to be on the show to keep the inspirational stories able to be shared with others who might need them the most. Stories that are told on Steppin Out Radio could be just what a person who has addiction needs to hear in their hardest times. In PR and Advertising alike, our job is to tell a story of whoever or whatever we are promoting, but Steppin Out Radio speaks for itself with all of the great work they do. Being a non-profit, Steppin Out Radio needs support from their listeners to be able to do what they do, and that is why they have a gala in the spring to honor stars from different industries, such as sports, TV, music, and more for telling their stories about addiction. This is a big event for Steppin Out Radio, and our team hopes to help them work on it.

Millennials...millennials...MILLENNIALS!

By: Quincy Brown

As Communication majors, it can sometimes feel like it is impossible to go a single day without hearing the term millennial. The oh-so-important, chosen generation that can somehow be twisted into the answer to just about any question our various professor’s throw our way. In some ways, it feels as if the term has completely lost any literal meaning, and is now used to refer to any age demographic that aren’t baby boomers. 

While conducting research in relation to our client, Meals on Wheels of Greater Hyde Park, we discovered a book called Cause for Change: The Why and How of Nonprofit Millennial Engagement by Kari Dunn Sartovsky and Derrick Feldmann. The book provides a vast amount of insight on the millennial generation. It also details many strategies and tactics to better utilize and leverage a millennial consumer base within non-profit organizations.

The section of the book that we have chosen to focus on for this blog post begins by acknowledging the fact that there is no hard and fast set of criteria that allows one to determine the exact timeline between each generation. However, there is a general consensus as to when one generation ends and the next begins. The infographic below provides a description of the generational time frames that have been widely agreed upon.

The authors explain that the term millennial rose to popularity after a study conducted by William Strauss and Neil Howe was published in 1991. The study consisted of a poll in which members of the “millennial” generation started to use the term themselves to describe their characteristics, and the different ways they behave. After the study was published in their book Generations: The History of America’s Future, 1584 to 2069, the term began to be more widely accepted and used.

The authors of Cause for Change argue that for the purposes of their book, the Millennial generation can be defined as the generation in the middle of their “coming of age” phase, with the oldest members being in their early thirties, and the youngest members going through adolescence. Although they continue that it is more beneficial to think of the millennial generation as undergoing “coming of age” phase of their life rather than trying to assign a specific age to them because the technical age criteria is so broad and expansive that it makes it difficult to know who exactly you are targeting.

Regardless of any generational label confusion, the authors state that it is widely agreed upon that the millennial generation is the largest and most diverse generation yet. They then provide a list of character traits that define the millennial generation on a basic level (more in-depth list to come, but this gives a good foundation). 

  • Millennial's are…:

    • The most ethnically and racially diverse generation in the nation’s history.

    • The most politically progressive age group in modern history.

    • The first generation in human history to regard behaviors like tweeting and texting, not as astonishing innovations of the digital era, but as everyday parts of their social lives and their search for understanding.

    • The least religiously observant youths in history.

    • More inclined to trust in organizations and brands than either of their two predecessor generations.

We found the last bullet point to be particularly interesting, especially in relation to media planning and developing strategies for optimal millennial engagement. Perhaps it is this increased level of trust within an organization that has catapulted the millennial generation to top of mind importance for most companies and brands.

Sartovsky and Feldmann then go on to explain the top two characteristics that millennial's expect from the brands and organizations that they engage with. The first characteristic is tangible transparency, especially in regards to the accessibility of company information, as well as how the organization affects the community and how they make and spend their money. The second characteristic expected from millennial's is social connectivity. Millennials enjoy partaking in two way communication with their favorite brands and organizations, and anyway companies can encourage this type of open communication is greatly appreciated by millennial consumers. 

Being that our marketing/communication efforts for Meals on Wheels of Greater Hyde Park focuses primarily on targeting members of the millennial generation, our team found the assessments made by Sartovsky and Feldmann to be very beneficial to our overall understanding of the best ways to engage with millennial's.

Remember that more “in-depth” list of differentiating millennial characteristics that we promised you earlier? Here it is:

  • Today’s Millennial Constituents:

    • Have new technology tools like social media to support and leverage their thoughts and ideas

    • Work behind the scenes on social media platforms, and in local coffee shops to spread messages and build connections between the organization and potential constituents

    • Want to spread messages for you that are not manufactured in an office. They want to tell friends and family about why they care about your organization.

    • Are going to use multiple channels and expect that the organization’s website will continue the story and support the interest they create from their networks. Give these individuals specific links for their networks to take action, and their friends will jump because they heard it from a peer and not someone with a fancy title

    • Are ready to spread messages. They are excited about clear opportunities to involve others and will expect specific calls to action to engage their network.

Sartovsky and Feldmann conclude this list with the following quote:

“This generation gets informed, involved, and engaged without necessarily being onsite, and it’s up to organizations to discover and leverage these behaviors to expand their own capacity.”

Overall, this list explains that millennial's are eager and ready to engage with brands. However, it is the responsibility of the brand to not only make the content engaging and easy to access, but it also has to be easy for millennial's to share with their own personal networks.

We can’t wait to implement the knowledge and insights that we have gained from this book in our work with Meals on Wheels of Greater Hyde Park. 

AMC's Adam Bryant Talks Storytelling

In the most recent installment of the Center for Social Media’s guest speaker series, Adam Bryant, AMC Network’s Director of Digital Media, spoke to the School of Communications and the Arts and members of the community about the importance of storytelling before having lunch with select students and faculty members.

    The lecture focused on creating engaging digital content using storytelling, a skill Bryant has crafted through his years as a journalist for Maxim Magazine and TV Guide prior to working at AMC. He divulges that a captivating story should appeal with the viewer on an emotional level in order to form a relatable and compelling connection that makes them want more. Also, when executing ongoing digital media efforts, the clarity and consistency of the main message throughout the campaign is essential. Lastly, he shares that the visuals that accompany that message should compliment each other in order for them to have the optimal effect.

Bryant put all of these elements together when he and his team produced a series of short form videos for the award-winning series, Better Call Saul, for which they won an Emmy. The ten short videos were originally produced to drive engagement online due to the increased competition between traditional television networks and online streaming services. The videos became so popular that they were later used as promotional videos for the new season.

About ten of us gathered for lunch following the lecture with Adam Bryant where we had the opportunity to have casual conversations and ask any questions we had for him.

Q &A:

Question: When you’re coming up with creative ideas what are your tips and tricks?

Answer: For me, the first ideas are not the best. The creative idea process is about going from the most obvious process to the least/less obvious process. The best way to formulate creative ideas is with the collaboration of others.

Question: As developing professionals in the School of Communications and the Arts here at Marist College, what are some tips for when students intern?

Answer: My best advice as an intern is “as an intern never say no” as this opens up opportunities and trust amongst the company and organization you’re working for.

Question: From your experience with digital media with reaching, retaining and growing audience and fan bases, what are some tips and tricks that you’ve found?

Answer: My advice that I’ve found is being responsive and proactive by planning ahead. This includes using on the set/inside clips and highlight clips and if the clip works using it and if it doesn’t work changing the content.

Question: In today’s society, media success is measured using data and being data forward driven. Do you find this method of measuring success reliable?

Answer: To me data is data, what’s written is what matters. Storytelling is the balance between knowing what you’re trying to say and how it’s executed. I find quality over quantity a better success metric.

Question: What’s your favorite AMC show of all time?

Answer: My favorite AMC show of all time is Mad Men, and my favorite current show that just ended was Halt and Catch Fire. I also prefer working on Better Call Saul versus Breaking Bad.

 

-Lindsay Wells and David Zambuto, Publicity Team

 

NRC in NYC

As a college senior anxiously planning for post-graduation life, what better way is there to get my burning questions answered than going directly to the source? Early last Wednesday morning, ten North Road Communications members, including myself, took a train to New York City to visit two established PR and IMC firms to pick their brains about agency life and how to stand out while applying to full-time positions.

After fueling up at Starbucks, we visited Turner, a full-service public relations agency dedicated to working with travel, health, and lifestyle clients, such as Bombas, Pure Barre, and Supra. Kate Kulczyk, Senior Director of Active Lifestyle, shared with us Turner’s capabilities and branding before taking us through successful case studies they’ve done, such as Finding Bermuda’s Adventurous Side for Bermuda’s Tourism Authority and Axe Throwing Workshops for Duluth Trading Company. Later, Kulczyk clued us into some major industry trends that Turner has noticed, for instance, the use of brand personalities as thought leaders for pitch angles as well as an increase in popularity of pitching to targeted local and regional outlets. As for our questions about getting hired, she said not to discount transferrable skills that we’ve learned doing summer jobs, like learning customer service from a retail job or problem solving from a waitress job. The key to landing that job, she recommended, is to be hungry and resourceful.

NRC members visiting Turner PR showroom.

NRC members visiting Turner PR showroom.

Soon after, we made our way to our next agency, M Booth. M Booth is a highly branded public relations agency with a diversified portfolio of clients categorized from B2B to wine and spirits. Chief People Officer Jody Johnson led us through the overview of M Booth, their clients, and their values, including their mantra “courageous accountable fun everyday,” before introducing us to a Marist alumna and Account Supervisor, Megan Hunsicker. Megan took us through her journey from Marist student to successful public relations professional and eased (most of) our post-grad fears by advising us to stay focused, consistent, and patient in our job search. Lastly, we met Jennifer Oliver, the Talent Manager at M Booth who shared pearls of wisdom about the applications process from a human resources perspective. Mainly, to make sure that our LinkedIn pages are in tip-top shape, meaning that they exactly match our resumes, have writing samples embedded in them, and have tagged our profiles with relevant buzzwords, such as industry sections and client names.

We ended the day with a train ride back to Poughkeepsie, where we will surely apply and internalize all of our experiences and advice we received. The only unanswered question we have left is, when are we doing more agency tours?

NRC members visiting M Booth!

NRC members visiting M Booth!

-- Lindsay Wells, Publicity Director

Kelsey Donohue- "Storytelling with Snapchat"

This week Marist alum, Kelsey Donohue, gave an inaugural talk for Marist’s new Center for Social Media.  Kelsey Donohue, a Media Strategist for the Outcast Agency in San Francisco, California is known by many as the lucky Marist alum to work in the famed White House. She spoke to fellow Marist students about her experience as the assistant press secretary for former First Lady, Michelle Obama, including the creation of her Snapchat account. Kelsey emphasized the importance of authenticity in strategic Snapchatting, as well as partnerships with relevant influencers to enhance the FLOTUS’ personal brand and the stories she wanted to tell. She concluded with two tips for aspiring media professionals -  to stay true to themselves, especially on social media, and social media is a learning process of trial and error, even for social media wizards like her.

Featured: Kelsey Donohue (on left) and Prof. Jennie Donohue (on right) speaking to students and faculty in the LT screening room.

Featured: Kelsey Donohue (on left) and Prof. Jennie Donohue (on right) speaking to students and faculty in the LT screening room.

After her talk, NRC had the opportunity to speak with her further about her experience leading up to the White House and her time in Washington.

Kelsey’s career post graduation from Marist began with a concentration on education. After interning at the Department of Education, and a well prepared job interview, Kelsey was hired and her media career began.

Q: What was it like working in the White House?

A: There was always something going on. Sometimes it would be organizing a state dinner, or planning the girl scouts camp out dinner or working with the characters from Star Wars to run FLOTUS’ media campaign.

Q: What was your favorite memory at Marist College?

A: My favorite memory was working with admissions and specifically planning an overnight event for Marist College students. All my life I knew that I was passionate about education and taking part in the admissions process and was excited to get new students to join the red fox community.

Q: What’s a good piece of advice that you would give to students about marketing their own personal brand and for future clients?

A: My advice would be to stay authentic to what values and goals yourself or the brand emcompasses. Often brands miss this concept, this human touch or hidden component that is the key to making a media impact. During my time in the White House, this was the theme I made sure was consistent to represent the first lady and the first lady’s public agenda.

Q: At NRC, we’ve begun transforming our student-run PR firm to an IMC firm, that includes accepting students of other majors, to represent, plan and execute media plans for clients in the Hudson Valley, do you think this is the future for brands to connect to consumers?

A: Yes I think so. One of the clients that I work on with now is Amazon. One of things that surprised me was how the communications and marketing departments were separated to craft, plan and disperse a media message to the public/consumers. I think that IMC is the future of modern communication and connecting brands to consumers. In a sense, the key for IMC is taking inner arcs and combining them to get a better message across to consumers.

Q: What advice would you give to soon to be Marist College graduates applying for jobs?

A: Reach out to future employers before you need a job. Additionally, speak to alumni as we’ve gone through the process and understand how to survive the next stages of post-Marist.

-- David Zambuto and Janine Lim, Publicity Account Representatives

Behind the Scenes at the Beacon Independent Film Festival!

The fall semester at Marist didn’t start until August 28, but preparations for the 5th annual Beacon Independent Film Festival–also known as BIFF–were well underway since the summer. The three-day festival took place this past weekend at The Theatre at University Settlement (right at the base of Mount Beacon), and as an account representative for North Road Communications, I helped with media outreach for the event.

A.R. Samantha Ketelsen volunteering at BIFF with other NRC members!

A.R. Samantha Ketelsen volunteering at BIFF with other NRC members!

I was assigned to the BIFF team back in July and was really looking forward to getting to work as a first-time member of North Road Communications. It began with some press releases and pitch email drafts, which I worked on alongside account executive Tom Quinn and firm directors Emma Stanton and Meghan Trausch. After the drafts were finalized with feedback from the client, we were ready to begin sending out the press releases and pitches to the press! It was really exciting when we began to get emails back from the media asking for more information.

In addition to the media outreach, I also had the opportunity to volunteer at the film festival on opening night. After taking some pictures on the BIFF red carpet with the other NRC volunteers (you can see these on the North Road Instagram account!) we split up to help with various tasks such as hanging up lights, taking care of food purchases and assisting Zero to Go with composting and recycling. It was a very welcoming environment, and we could tell that all of the attendees were ready to see some great features, shorts and documentaries by local filmmakers.

Overall, this was a rewarding experience that allowed me to apply the skills I’ve learned in the classroom and at internships to a North Road Communications client and have some fun, too!

-- Samantha Ketelsen, BIFF Account Representative

How My Double Concentration Helped Me Excel in PR

Hey guys! I’m Gabriella, and I’m a senior. This semester, I am an account representative for ‘The Circle’  account team.

Since NRC transitioned from a public relations firm to an integrated communications firm, I’ve realized something important about the Communications industry. I’ve learned that, although Communications is separated into different fields – public relations, journalism, advertising and so on, the best work is created when the separate entities work together.

Even before the transition, however, I was able to experience this firsthand based on my own involvement in the Communications world.

I started my freshman year with a concentration in journalism, and didn’t expand to public relations until the spring of my sophomore year. By that point, I had taken a number of journalism classes, and was pretty confident in my skills as a writer.

When I decided to broaden my areas of expertise and began taking PR classes as well, I felt that I had a leg up on some of the other students I worked with. Thanks to the skills I learned in my journalism classes, I already had the strong base I needed to produce quality PR-style writing.

To this day, I continue to channel my journalist side when completing public relations assignments, whether that is in class, during North Road, or at an internship.

Long story short, having skills in an area of Communications separate from public relations truly helped me to develop the skill set I needed to excel thus far in my PR career, and I believe that I will continue to use those skills no matter which career path I ultimately follow.

-- Gabriella Gamba is an Account Representative at North Road Communications

A New Chapter for North Road Communications

My name is Emily and I’m the Assistant Firm Director at North Road Communications. I’m really excited to be kicking off this blog series, but even more excited to lead a new chapter of NRC.

Each summer, NRC takes a short hiatus as students go on summer break. Summer 2016 was a bit different.

As communications majors, we are always tracking and monitoring industry trends to deeper understand what the “real world” will hold for us post-graduation. In an increasingly digital world, Integrated Marketing Communications (IMC) has been the secret success factor of many top brands. It’s no surprise that in recent semesters, our clients’ needs reflected these trends.

During summer 2016, we began the process to grow NRC from strictly a PR firm to incorporating IMC services. Myself, NRC Leadership, and our faculty advisors were constantly communicating about how to make NRC bigger and better for the 2016 - 2017 school year.

Many conference calls, emails, and meetings later, big ideas became semester plans.

The underlying goal was to transform NRC into an integrated communications agency, combining public relations, advertising, and creative talent to provide our clients with top-notch work. We want to provide the best work we can for clients, and this requires an academically-diverse talent pool.

Fall 2016 marked the first semester that NRC has transformed to include integrated communications services. We took on a new client, Made with Love Skincare, to start fresh with public relations and advertising platforms. This past year, we've been developing strategy and tactics to further the brand from an integrated communications perspective. 

Firm Directors: Emily Burnham (left) and Molly Costello (right) at a weekly North Road Communications firm meeting

Firm Directors: Emily Burnham (left) and Molly Costello (right) at a weekly North Road Communications firm meeting

This year our firm has grown to 40 members, nearly doubling last year’s roster. Firm members are not just public relations majors, but digital media, media studies, creative advertising, and management students.

We are beyond excited to see what work we can create for our clients in the future and how NRC will evolve with these new services. We hope that you follow our blog to stay up-to-date with how our firm members are constantly growing and learning in the firm!

-- Emily Burnham is the Assistant Firm Director at North Road Communications

In My Shoes: Account Executive

Hey everyone! My name is Emily Crowley and I am a senior here at Marist. I’m earning my bachelor’s degree in Media Studies with a concentration is in television and film production. I also have a double minor in public relations and journalism so needless to say I love communications! Currently I serve North Road Comm as the Account Executive for the National Alliance on Mental Health - Mid Hudson.

When entering college three falls ago I wasn’t sure what field of communications I wanted to spend my post grad career in so I decided to try them all. After taking classes across all different disciplines I realized how intertwined these three concentrations are.

Of course my public relation classes have helped teach me how to compile media lists, write bios, pitch, and write press releases but they have also helped me learn to pitch myself.  Pitching is all about knowing your brand and what brand do you know better than YOU!? These pitching skills have helped me outside the classroom by landing myself internships and leadership positions on campus.

Account Executive Emily Crowley 

Account Executive Emily Crowley 

My journalism classes have helped improve my research skills, grammatical skills, and personal skills. While investigating and interviewing sources for my articles I am improving my work ethic that will later help me to investigate the companies I am writing pitches for. By working with the student newspaper on campus I now understand what happens once an articles is pitched and what happens in order to get my pitch on the website. This also allows me to see the timeline of when pitches should be sent.

Having the ability to film and edit video pieces as well as create other forms of digital media allows me to offer more to a company. My video skills can offer my client a new and unique way to reach their target audience.

While listing my major and minors to families on my campus tours they often look at me as if I am crazy for having a wide variety of concentrations but honestly, I would not change a single class I have taken. I encourage all aspiring communications majors to add multiple minors or even double concentrate. I also highly encourage them to become involved in North Road Comm as a way to bring all their skills together into one project! Giving back to local non-profits while improving your  communication skills is a very rewarding experience.